Website Development
Widget Enterprises
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Project Progress
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100% Timing

Start Date
October 1, 2016
End Date
October 31, 2018
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Project Description

Widget Enterprises is the leading provider of widgets in the country. They’ve slowly experienced loss of market share due to a new competitor with aggressive digital marketing. As one of the efforts to grow the digital presence, the website will be redesigned.

The website will inform potential customers of the Widget Enterprises unique selling proposition, capture soft leads in an e-mail list and persuade those in the market to purchase on site.

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Scope of Work In Review Final approved scope of work
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1 / 4 Completed
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Project Milestones
Initial Deposit

40% of total project is due on completion.

40% 1
Project Milestones
Planning Phase Deposit

As the planning phase wraps up, an additional 20% is due.

60% 1
Project Milestones
Buildout Deposit

As the website is being built out and project reaches 60% and additional deposit is due. A check-in and review meeting will also be scheduled.

80% 1
Project Milestones
Final Deposit

As we approach launch, a final 20% deposit is due. Scheduled launch date and meeting to discuss launch procedure.

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Phases Board
Expand Discussions | 0 / 6 Completed
Discovery 0 0 / 7 0

We’ll meet and discuss the project plan including logistics, scope, billing and timing. Once complete, we’ll schedule a design discovery meeting.

The design discovery meeting will cover key aspects of your project including key performance indicators, website objectives, target users, brand characteristics and competitors.

Deliverables include:

  • Project scope
  • Project timeline
  • Strategy document
  • Sitemap
  • Wireframes
No documents attached to this phase.
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Design 0 0 / 5 0

During the design phase we’ll craft high fidelity mock-ups of key pages based on the approved sitemap, strategy and wireframes. We welcome two rounds of revisions on design concepts.

Deliverables include:

  • Homepage design concept
  • Inner page design concept
  • Product category concept
  • Individual product concept
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Development 0 0 / 7 0

Based on the approved design concepts we’ll build a custom WordPress theme. Theme will be built using the latest web standards and optimized for speed and search engine visibility.

We’ll also install and configure the required plugins and build out all custom functionality outlined in the proposal.

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Content Buildout 0 0 / 4 0

While we’re developing the custom theme, installing and configuring plugins and developing custom functionality we’ll also be adding the content you provide to your new website.

Content should be delivered as Google Documents, segmented by section and page.

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Quality Assurance 0 0 / 7 0

Once all the content is delivered we’ll test the site in the latest two versions of the following browsers and devices:

  • Internet Explorer
  • Safari
  • Chrome
  • Firefox
  • iPhone6 / 6S
  • Android
  • iPad
  • Kindle Fire

Once we’ve tested and reviewed the site we’ll hand it over for your feedback. Feedback will be recorded in a Google Spreadsheet so we can discuss and reference in a single place.


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Delivery 0 0 / 3 0

Once the site has been reviewed and signed off on, we’ll schedule a delivery or launch date. Launches can occur no earlier than three business days after sign-off and during this period there will be no more code or content changes.

We launch website during non-peak hours and perform a final round of testing.

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